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A restored vintage 1919 gas station. Texaco pumps offer "Fire Chief" gas and coffee inside. Taken in El Paso Texas by Carol Highsmith.
Texaco, a prominent oil company, made significant moves in the early 1930s to strengthen its position in the market. In 1931, Texaco acquired the Indian Oil Company, based in Illinois, which provided Texaco with a larger presence in the refining and marketing sectors of the Midwest. As part of this acquisition, Texaco also gained the rights to Indian's Havoline motor oil, which would become a Texaco-branded product.
The following year, Texaco introduced Fire Chief gasoline nationwide. Marketed as a high-quality fuel with exceptional octane levels, Fire Chief gasoline was specifically designed to meet or exceed government standards for emergency vehicles such as fire engines. To promote this new product, Texaco launched a radio program called the Texaco Fire Chief, which was hosted by popular comedian Ed Wynn and aired on NBC.
Texaco's strategic acquisitions and the introduction of Fire Chief gasoline solidified its position as a leading player in the oil industry. These developments showcased Texaco's commitment to innovation and quality, as well as its efforts to expand its product offerings and reach a wider consumer base.
Perfect as a gift or as a cherished addition to your own collection, this Vintage Car Pump Photo is a timeless tribute to the golden age of automobiles.
